Online Marketing

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Wednesday 27 March 2013

A very steep learning curve

Although we have both been in business for a number of years, ecommerce is new to us, and boy is there a lot of learn!

Who knew it was so complicated getting your site seen by potential customers?! Not us! And the amount of work that goes into promoting and marketing every website you visit had never occurred to us before we had to do it ourselves.

Besides FaceBook and Twitter and other social media sites, which is really the easiest area to deal with, Google AdWords are mind boggling! Trying to figure out which would be the most cost effective and useful words to link organic searches to our website and beat the competition on the bid is almost impossible.

From the research we have done, we know we are competitive on our prices, and if customers are just looking for value for money, then we are right up there with the others and know we are not over priced. But customers want a brand they can trust and recognise, and building that reputation is not easy and takes time. And that's the frustrating part for 2 women who have been mainly involved in other areas of business, it's putting the working in and then waiting and waiting to get something back.

Each of us separately recently visited a psychic! Now I've always been a sceptic and went in with an open though sceptical mind. But she convinced me, after not allowing me to tell her anything at all about myself and my life, and separately, she told us both that we would be successful...so we're putting in the effort and hoping with time and work and patience, we will get our reward...

On a lighter note, visit our website, www.saucyfun.co.uk, we have some gorgeous lingerie and some fun sexy items that will brighten up anyone's Easter!!

1 comment:

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